Marc Hacker

Designer and Architect,
Rockwell Group

Look

• PLAY

  Take a look at how a creativity and brand consultancy, known as PLAY, uses unique methods and creative practices to increase the success of a business at all levels.

• Cubicle Creativity

  Gerald Haman, founder of SolutionPeople, wrote an article for Fast Company magazine in 1999 about people experiencing "cubicle creativity." Here's how Haman defines this condition: "For most people, the size of their ideas is directly proportional to the space they have in which to think." I think it would behoove all readers to visit the site for the antidote to combat this deleterious business condition!

Read

• Orbiting the Giant Hairball

  by Gordon MacKenzie

  A captivating read from the content to the design of the book. An insightful book that provides a playful look at the skills needed to thrive and “survive” in a business setting.

• Peak Performance

  by Clive Gilson, Mike Pratt, Kevin Roberts, and Ed Weymesn

  A look at how important it is to have an entire organization invested in turning an idea into a reality. You will find ways to create intrinsic motivation within your team to achieve the organizational goals and deliver optimal results and success.

• All Work and No Play Makes a Company...Unproductive

  by Justin Ewers for U.S. News & World Report, August 2007

  If you’re worried about your business not performing optimally, perhaps your team just needs to get out and play!

• Beyond Love and Work

  by Lenore Terr

  Freud wrote that love and work enable us to endure the pressures of civilization, but he failed to recognize play as the powerful force that it is. Terr asserts that play is crucial to healthy adult lives and that the best workers seem to play as hard as they work.

Do

• LEAF Assessment

  Take PLAY’s creativity assessment, which is a self-administered questionnaire that evaluates an individual’s creative cognition and behavior. It is based on well-validated psychological scales and was developed in conjunction with researchers from the Center of Leadership Studies at the State University of New York (SUNY), Binghamton.

• “Thinkubator-esque” Space

  Create a “thinkubator-esque” space for your organization: Every organization can use a destination that battles “the forces of cubicle creativity.” Check out the making-of story of the creativity performance center at TAOW modern marketing agency to gain insight into one way to deliver added value for your team’s creative output.